I'm having a Seinfeld-moment... let me explain. This morning a friend sent me a link with the tag line "Not good. Not good at all." It just so happens that the not-so-good situation she was speaking of was Paula Deen's new line of cookware that looks like - wait for it - buttered popcorn. Wasn't expecting that either huh?Now back to my Seinfeld moment: What's the deal with these celebrity cookware lines?
The celebrity chef's I get. That Mario Batali, Chef Chen, and Emeril Lagasse have cookware lines makes sense in the same way that athletes have their own athletic gear. If Shaq can have sneakers then Rick Bayless can have his Mexican bean pots, fair is fair. That being said, why do I want to cook in pots that already look they're smeared with grease and yellowed? Paula, I love you. I fall for the southern charm-thing hook, line, and sinker. You have three boys who love you to bits, a big teddy bear of a husband who I'd want to hug too, and bless you and your fried biscuits. But were the buttered popcorn pots and pans necessary?
While we're on the topic, I don't think Rachel Ray needs her own brand of chicken and beef stocks. There is nothing you could say to convince me that paying more for chicken stock that has her face on it is worth it. Meanwhile, Giada De Laurentis doesn't need her own branded measuring spoons. Giada, you are so very pretty and lovely but I seriously doubt that using your mixing bowls will make my meringues any more fluffy.
Let me make one thing clear though, these celebrities with their own TV shows have a place in the culinary word; there is no doubt about that. Anytime someone watches Garten, or Lawson, or Deen and gets inspired to cook a meal, that's a great accomplishment in my book. These ladies and gentleman have only added to the culinary education of this country and that, as Martha would say, is a good thing. But what's next? A Guy Fieri, flame embossed knife called something silly like, oh I don't know, a dragon dagger?
What? Really? You're kidding!
|Guy Fieri's Dragon Dagger Knife|
Giada bowls and measuring spoons
|Rachel Ray Stock|
|Paula Deen's Popcorn Cookware|